(Hastings, NE) Tractor Tuesday is excited to announce that Point Loma basketball player Allie Cummings has signed a Name, Image, and Likeness (NIL) deal to become a brand ambassador. Tractor Tuesday is an online auction platform for producers, empowering equipment owners with the tools to successfully represent and sell their own equipment. This collaboration is a great fit, bringing together an incredible student-athlete with a company dedicated to supporting athletes from agricultural backgrounds.
In high school Allie Cummings was a standout basketball player, earning All-State and Defensive Player of the Year honors her senior year. Her freshman year with the Point Loma saw Allie participate in eight games, where she performed well. Unfortunately, she had to redshirt her sophomore season due to injury, but is ready to hit the court for the upcoming season. Not only is Allie a talented athlete, but she also excels academically. In high school, she earned Academic All-State honors all four years and achieved a 4.0 GPA, and in college, she has earned All-PacWest Academic Honors both seasons. Allie’s work ethic and talents shine both on and off the court.
Allie grew up on a small farm/ranch in Montana, where her family raised horses, chickens, pigs and cattle. She has always had a particular fondness for horses, garnering the nickname of “horse whisperer” for her connection to them, especially her horse Cinco, who she has had since she was 2 years old. She recalled, “Riding and caring for them has always been a huge part of my life, and Cinco and I share a special bond after all these years.” Although the work was hard, Allie appreciates the lessons she learned and the time she got to spend with her father. “It wasn’t always easy, but I thrived on the challenge and took pride in the satisfaction of seeing the land take shape after all the effort. Those moments with my dad not only strengthened my work ethic but also deepened my connection to the land and the lifestyle I’ve grown to love.” Allie plans to one day have a farm where she can raise a family, passing the values and experiences she values so dearly to her children.
Allie is enthusiastic about her new role: “Being recognized as a Farm Athlete and a brand ambassador for Tractor Tuesday means a lot to me. It’s a testament to the hard work and dedication that’s been a part of my life from a young age.” She will represent the company in various marketing campaigns and community outreach initiatives. Allie is excited to share the values she learned from hard farm and inspire the next generation. “It’s about proving that no matter where you come from, with the right mindset, you can achieve your goals.”
“Allie Cummings is a very welcome addition to the Tractor Tuesday family,” said Zach Bosle, CEO of Tractor Tuesday. “Her love for her agricultural background makes her a great ambassador for our company and for the agricultural community as a whole.”
This NIL deal underscores Tractor Tuesday’s commitment to creating opportunities for college athletes from farm and ranch backgrounds, helping them succeed in their athletic careers while staying connected to their roots.
