(Hastings, NE) Tractor Tuesday is excited to announce that South Dakota School of Mines and Technology linebacker Wyatt Hamilton has signed a Name, Image, and Likeness (NIL) deal to become a brand ambassador. Tractor Tuesday is an online auction platform for producers, empowering equipment owners with the tools to successfully represent and sell their own equipment. This collaboration is a great fit, bringing together a rising star in college football with a company dedicated to supporting athletes from agricultural backgrounds.
Wyatt is an accomplished athlete from Park City, Montana, where his family runs a large ranching and farming operation. His father was his first football coach in third grade, and Wyatt’s passion for football and hard work earned him a spot as an SDSMT Hardrocker after earning all-state honors his senior year. Wyatt believes his background of hard agricultural work set him up for success as a football player. Wyatt says, “The work ethic that you gain from growing up on a ranch sets you up. When I got to college, the football workouts and strict schedule did not phase me. It was an easy transition as far as how hard I was working day to day.”
Wyatt is excited to represent Tractor Tuesday as a Farm Athlete. He says, “I really enjoy the sense of pride that I get to show my roots and how I grew up.” Wyatt looks forward to returning to agriculture later in his life. “I hope to one day buy my own ranch back in Montana to run black Angus cattle just like I did growing up.” Right now, Wyatt is majoring in Civil Engineering at SDSMT. His dedication and work ethic embody the values that Tractor Tuesday and Farm Athletes stand for.
As a brand ambassador, Wyatt will represent Tractor Tuesday in various marketing campaigns and community outreach initiatives, highlighting the intersection of sports and agriculture. This partnership will also provide Wyatt with valuable opportunities to share his story and inspire other athletes from similar backgrounds.
“We’re very happy that Wyatt Hamilton has joined the Tractor Tuesday family,” said Zach Bosle, CEO of Tractor Tuesday. “Young athletes like Wyatt will one day be the future of agriculture, and we look forward to seeing his success, both on and off the field.”
This NIL deal underscores Tractor Tuesday’s’ commitment to creating opportunities for college athletes from farm and ranch backgrounds, helping them succeed in their athletic careers while staying connected to their roots.
