Tractor Tuesday Signs University of Minnesota Softball Pitcher Macy Richardson as Brand Ambassador

(Hastings, NE) Tractor Tuesday is pleased to announce that University of Minnesota softball pitcher Macy Richardson has signed a Name, Image, and Likeness (NIL) deal to become a brand ambassador. Tractor Tuesday is an online auction platform for producers, empowering equipment owners with the tools to successfully represent and sell their own equipment. This collaboration is a great fit, bringing together an incredible student-athlete with a company dedicated to supporting athletes from agricultural backgrounds.

In high school, Macy had an overwhelming amount of achievements. She was a six-time Track and Field State Champion in 3 different individual events, an All-State basketball player who broke the school record for most points scored in a career (1,647) and a single game (41), and of course, was a softball standout. This earned her the title of KMAland All Everything Girl, which honors the best multi-sport athletes. That was not all, though, as Macy also excelled academically, graduating with a 4.0 GPA and being Salutatorian of her class. At the University of Minnesota, she was awarded Softball Freshman of the Year, throwing a career-high 5 strikeouts in her seven-inning game against Nebraska. She has also been keeping up with her studies, making the Dean’s list.

Macy grew up on family land in southeast Nebraska, which was passed down for several generations, and has farming roots on both sides of her family. Macy has a deep appreciation for agricultural life, saying, “I value the strong work ethic that farming fosters and the deep appreciation for neighbors who are always ready to help. Farming communities share a unique closeness—marked by support and genuine kindness—that makes you feel valued and motivates you to strive for new achievements. There’s also a sense of pride in knowing that success isn’t handed to you; it’s something you have to earn.”

Macy takes inspiration from her parents and grandparents and recognizes the sacrifices they had to make. “My parents and grandparents have inspired me, knowing they have laid the foundation for my future. At times, they had to set aside their own sports dreams to stay and work on the family farm, ensuring that future generations like mine would have more opportunities — not just in sports, but in life as well.” She is still unsure where she will end up in life, but knows she would like to settle in a rural area, so as “to raise a family and instill the values of hard work and strong relationships in the next generation.”

Macy is excited to be a brand ambassador for Tractor Tuesday, representing the company in various marketing campaigns and community outreach initiatives. She said, “Being recognized as a Farm Athlete and brand ambassador for Tractor Tuesday would mean the world to me, as it would give me the opportunity to inspire the next generation of young athletes on a larger stage. I firmly believe that, no matter your background or resources, you can achieve your goals and dreams.”

“I’m very pleased that Macy has signed with us,” said Zach Bosle, CEO of Tractor Tuesday. “She’s a very talented athlete and a dedicated student, with a strong agricultural background. She’s an ideal Farm Athlete and representative for Tractor Tuesday.”

This NIL deal underscores Tractor Tuesday’s commitment to creating opportunities for college athletes from farm and ranch backgrounds, helping them succeed in their athletic careers while staying connected to their roots.