Welcome to Farm Athletes
Farm Athletes is a groundbreaking initiative dedicated to supporting NCAA college athletes from farm and ranch backgrounds. We aim to provide Name, Image, and Likeness (NIL) deals that empower these hardworking student-athletes to excel both on the field and in the classroom while honoring their agricultural roots.
Our Mission
Farm Athletes was established to create opportunities for college athletes who come from farming and ranching communities, acknowledging their unique challenges and achievements. By leveraging the evolving NIL landscape, we offer these athletes the financial support they need to balance their academic and athletic commitments, alleviating some of their financial strain.
Our Origins
Farm Athletes was launched by Tractor Tuesday, a cutting-edge platform revolutionizing how agricultural machinery is bought and sold. Tractor Tuesday is committed to providing farmers and ranchers with the best auction platform for buying and selling agriculture machinery. Through the launch of Farm Athletes, Tractor Tuesday aims to elevate the next generation of athletes who represent the heart and soul of rural America.
Our Support
The sponsorship agreement with Tractor Tuesday provides financial support to Farm Athletes, which is used to create and manage NIL deals for selected athletes. These deals not only offer monetary compensation but also include opportunities for personal branding, marketing collaborations, and community engagement initiatives. This partnership underscores Tractor Tuesday’s commitment to supporting the communities that are fundamental to its business.
Message from Our CEO
“We’re excited to support Farm Athletes and contribute to the development of student-athletes who come from farm and ranch backgrounds,” said Zach Bosle, CEO of Tractor Tuesday. “Our platform’s mission is deeply rooted in agricultural excellence, and by backing Farm Athletes, we’re not just investing in these talented individuals but also in the future of agriculture.”
Join Us
Farm Athletes will begin accepting applications from eligible NCAA athletes in the coming weeks. Our selection process emphasizes athletic performance, academic achievement, and a demonstrated connection to agriculture. We aim to provide these athletes with the tools they need to enhance their visibility and manage their personal brand effectively.
Our Vision
The Farm Athletes initiative celebrates and supports the agricultural backgrounds of the heartland’s college athletes, fostering a stronger connection between the sports and agrarian communities. By highlighting the stories and achievements of these athletes, Farm Athletes hopes to inspire others from similar backgrounds to pursue their dreams and succeed in both their academic and athletic endeavors.
Contact Us
For more information, please contact us at [email protected]. Join us in supporting the next generation of Farm Athletes who embody the spirit and resilience of rural America.