(Hastings, NE) Tractor Tuesday is excited to announce that CSU Long Beach basketball player Lauren Cummings has signed a Name, Image, and Likeness (NIL) deal to become a brand ambassador. Tractor Tuesday is an online auction platform for producers, empowering equipment owners with the tools to successfully represent and sell their own equipment. This collaboration is a great fit, bringing together an incredible student-athlete with a company dedicated to supporting athletes from agricultural backgrounds.
Lauren has many athletic accomplishments to her name. In high school, she was a 4 year Academic All State Basketball player with a 4.0 GPA, a 2022 Montana All-State Basketball Player, and made the Under Armour U17 National Championship Team in 2021. In college, she was on the NCAA Big West Honor Roll in 2023-24. However, Lauren’s accomplishments are not limited to women’s basketball, as she was Montana’s first female quarterback at an AA high school and first female American Legion Baseball player.
Lauren learned important lessons from agriculture growing up on a small family farm/ranch in Billings, Montana, where they raised horses, chickens, pigs, and cattle. In addition to her daily farm chores, she became an ag entrepreneur in elementary school, starting “Tough Chicks Egg Company” with her three sisters. She says, “There was always something to feed or that needed to be fixed or moved. I know the value of hard work and that paying attention to the little things can save you a lot of time and money in the long run.” Lauren takes inspiration from football player Troy Anderson, a Montana “farm kid” who played at Montana State and was drafted by the Atlanta Falcons in 2022.
Lauren is excited to be a brand ambassador for Tractor Tuesday, representing the company in various marketing campaigns and community outreach initiatives. “I believe Farm Athletes demonstrate hard work, perseverance, and grit from where we come from and how we were raised. I am proud to represent both Farm Athletes and Tractor Tuesday!”
“I couldn’t be happier having Lauren Cummings join the Tractor Tuesday family,” said Zach Bosle, CEO of Tractor Tuesday. “She is quite an accomplished athlete and a great advocate for agriculture with an inspiring story. It’s a perfect partnership.”
This NIL deal underscores Tractor Tuesday’s commitment to creating opportunities for college athletes from farm and ranch backgrounds, helping them succeed in their athletic careers while staying connected to their roots.
